We are so honoured to have Mr Idy Enang, CEO Corporate Shepherds Limited, President and Chairman of the Governing Council of the National Institute of Marketing of Nigeria, Host of Navigate with Idy on Lagos Talk 91.3 FM and also a member of the Board of Trustees of S.M.I.L.E, facilitate a session on Personal Branding at the third module of the 2022 Young Leaders Mentoring Programme held on Saturday, February 5, 2022.

Mr Enang who shared from his wealth of experience building leading brands, explained that a brand is an entity with a distinct identity and individuals are also brands. He emphasized that personal branding is a process of establishing a predetermined image or impression in the minds of others about oneself in order to gain desirability, priority and preference. He highlighted the benefits of building a personal brand and steps to creating a personal brand. He added that the following qualities are required to build a world class brand :



🎯Staying Power

He concluded by encouraging the young leaders to define their future today by developing their skills/strengths and gaining mastery in whatever they seek to do to enable them build a formidable personal brand and enhance their brand worth and value. To help us touch more lives, please donate via

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