Businesses require a lot to stay afloat in today’s economy. The very volatile economy and severe effects the current inflation rate has on small and micro businesses cannot be overemphasized. It is on this premise that we designed the third module of the Executive Mentoring Program for the mentees in our Business Cohort to help the young entrepreneurs on our program navigate challenging times.
The pragmatic approach to the topic-An Overview of Entrepreneurship: Building thriving Businesses was an eye opener to the young entrepreneurs who needed clarity on how to structure their businesses, improve their customer base while increasing sales.
Special thanks to Mrs. Kenny Omojola-President, Crested Edge Educational and Entrepreneurial Development Initiative (CrEED Initiative) for providing practical answers to all the probing questions these young entrepreneurs had and taking the mentees through the concept of entrepreneurship, elements of a business idea, importance and content of a business plan as well as various business fields they can venture into as young entrepreneurs.
She encouraged them to embrace a growth mindset, carryout market research, find a niche, maximize social media and adopt a blue ocean strategy.